MySpace Overtakes Yahoo
Hi and welcome to this week’s newsletter.
Full of news and information, including:
MySpace is now the most popular site in the US
User reviews are the most useful part of ecommerce web sites
Japanese alarm clocks
Star Trek – by fans for fans
A brilliantly targeted ad
& Freestyle rock out for Rolling Rock
& the company of the week is Webanalys, search specialists from Sweden.
Enjoy!
Dan
Industry Stats
MySpace is now the most popular site in the US“For the first time, www.myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year.”
Lowest weekly ratings ever in the US for broadcast TV“CBS, ABC, NBC and Fox averaged 20.8 million viewers during the average prime-time minute last week, according to Nielsen Media Research. That sunk below the previous record, set during the last week of July in 2005. It wasn't entirely unexpected. By tradition, the week that includes Independence Day has the fewest viewers of the year, or close to it, because rerun season is in full swing and the public is consumed with outdoor activities.”
Young people in the UK now spend more time online than watching TVBritain's young people are for the first time spending more time looking at internet sites than watching TV, a new survey has revealed.
The lives of youngsters aged between 16 and 25 are dominated by their computers. The average youth spends 23 hours a week online and 67 per cent of youngsters say they would be "lost" without their PC.
Thanks to Brandi Stevens for the link!
Future of Media
The CEO of Tacoda on why the growth of digital media is far more fundamental than the launch of TV“We're now in a consumer-centric world. To consumers, it's "all about me." This world makes traditional advertising and media very uncomfortable as they are used to talking to, or shouting at, consumers. Now, it's about having a conversation, in some cases with one consumer at a time. This is foreign to almost every editor and programmer and creative in the business, and is fundamentally different from how they operate today.”
Thanks to GianPaolo Faprisco for the link!
Site Design
43% of Japanese use their mobiles as an alarm clock
User Generated Media
Star Trek intrepid – by fans for fans“Nick and his friends share a passion for Star Trek in all its incarnations, and in trying to recreate their heroes they are not alone. Across the world it's been estimated that there are more than 20 fan-made Star Trek projects on the go, with their efforts attracting increased interest since the TV series ended in May last year. The final incarnation of the Star Trek saga, Enterprise, was cancelled after ratings fell in the US to just under 3 million viewers.”
http://www.ussintrepid.net/
Thanks again to GianPaolo Faprisco for the link!
Lynette’s slides are now being syndicated by Futurelab“Who says a blogposts should consist mainly of words? Lynette Webb, has turned around conventional wisdom and uses photography to make her point (supported by a limited amount of words). Focusing on media, marketing, digital life and the occasional other thing that takes her fancy her work is usually informative, occasionally provocative and almost always makes you stop and think.”
Isobar Company of the Week – Webanalys
Webanalys is a leading player within Swedish search engine marketing. Clients constitute of market leading companies and organisations, and the client portfolio is one of the strongest and most renowned in the business sector. It consists of public companies, international corporations and smaller specialised companies from all business areas.
Webanalys offer search engine marketing solutions tailored to the specific needs of clients.
Through their services they help companies and organisations attract targeted traffic and achieve qualitative searchability in Internet search engines.
The solutions comprise optimizing clients’ websites and administrating sponsored links. As a result, Webanalys' clients obtain top rankings in the search engines results lists, reach the right target
groups, obtain more visitors and achieve a higher profitability on their Internet investments.
Webanalys was established in 1997 as the first Swedish company to offer search engine marketing services. In July 2005 Webanalys was acquisitioned and is now part of Aegis Group Plc, a global media and communications company based in London.
Current clients include:
Vattenfall, Trygg-Hansa, SIF, BOSCH
Recent projects include Q-Med´s upcoming websites www.Restylane.com, www.Deflux.com and www.Zuidex.com.
For more information about Webanalys and our search engine marketing services, please contact:
Mikael Rytterstam, Sales & Marketing Manager
Tel: 08 566 155 95
mikael.rytterstam@Webanalys.com
The New, New Thing
Desktop Robot“Billed as a desktop hobby bot, PLEN can roller skate for about 25 minutes on a single charge of his battery, kick balls by himself and knock your coffee all over your keyboard”
Creative
More at my blog:
http://digital-examples.blogspot.com/
A very well targeted ad for VW
The 9 – a Yahoo site sponsored by Pepsi providing a pick of the internet
Gaddafi – The Opera live in London this autumn
‘google’ is now officially a verb
“The latest edition of Merriam-Webster's Collegiate Dictionary includes "google" as a verb, among some 100 other new words that have officially made it into the American and English lexicon, reports the Associated Press. Merriam-Webster lower-cases the new dictionary entry”
Help write this newsletter – If you see anything interesting send it to me at:
dan.calladine@isobar.net & I promise that I do look at them.
Subscribe or unsubscribe – if you don’t want to get this email, or if you want to add colleagues to the subscriber list send me an email at the above address.
All stories archived at:
http://del.icio.us/DigitalNews
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
DISCLAIMER: The ideas and views contained herein are my own and not the views of Isobar International. You are free to agree or disagree, all feedback is welcome.
Full of news and information, including:
MySpace is now the most popular site in the US
User reviews are the most useful part of ecommerce web sites
Japanese alarm clocks
Star Trek – by fans for fans
A brilliantly targeted ad
& Freestyle rock out for Rolling Rock
& the company of the week is Webanalys, search specialists from Sweden.
Enjoy!
Dan
Industry Stats
MySpace is now the most popular site in the US“For the first time, www.myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year.”
Lowest weekly ratings ever in the US for broadcast TV“CBS, ABC, NBC and Fox averaged 20.8 million viewers during the average prime-time minute last week, according to Nielsen Media Research. That sunk below the previous record, set during the last week of July in 2005. It wasn't entirely unexpected. By tradition, the week that includes Independence Day has the fewest viewers of the year, or close to it, because rerun season is in full swing and the public is consumed with outdoor activities.”
Young people in the UK now spend more time online than watching TVBritain's young people are for the first time spending more time looking at internet sites than watching TV, a new survey has revealed.
The lives of youngsters aged between 16 and 25 are dominated by their computers. The average youth spends 23 hours a week online and 67 per cent of youngsters say they would be "lost" without their PC.
Thanks to Brandi Stevens for the link!
Future of Media
The CEO of Tacoda on why the growth of digital media is far more fundamental than the launch of TV“We're now in a consumer-centric world. To consumers, it's "all about me." This world makes traditional advertising and media very uncomfortable as they are used to talking to, or shouting at, consumers. Now, it's about having a conversation, in some cases with one consumer at a time. This is foreign to almost every editor and programmer and creative in the business, and is fundamentally different from how they operate today.”
Thanks to GianPaolo Faprisco for the link!
Site Design
43% of Japanese use their mobiles as an alarm clock
User Generated Media
Star Trek intrepid – by fans for fans“Nick and his friends share a passion for Star Trek in all its incarnations, and in trying to recreate their heroes they are not alone. Across the world it's been estimated that there are more than 20 fan-made Star Trek projects on the go, with their efforts attracting increased interest since the TV series ended in May last year. The final incarnation of the Star Trek saga, Enterprise, was cancelled after ratings fell in the US to just under 3 million viewers.”
http://www.ussintrepid.net/
Thanks again to GianPaolo Faprisco for the link!
Lynette’s slides are now being syndicated by Futurelab“Who says a blogposts should consist mainly of words? Lynette Webb, has turned around conventional wisdom and uses photography to make her point (supported by a limited amount of words). Focusing on media, marketing, digital life and the occasional other thing that takes her fancy her work is usually informative, occasionally provocative and almost always makes you stop and think.”
Isobar Company of the Week – Webanalys
Webanalys is a leading player within Swedish search engine marketing. Clients constitute of market leading companies and organisations, and the client portfolio is one of the strongest and most renowned in the business sector. It consists of public companies, international corporations and smaller specialised companies from all business areas.
Webanalys offer search engine marketing solutions tailored to the specific needs of clients.
Through their services they help companies and organisations attract targeted traffic and achieve qualitative searchability in Internet search engines.
The solutions comprise optimizing clients’ websites and administrating sponsored links. As a result, Webanalys' clients obtain top rankings in the search engines results lists, reach the right target
groups, obtain more visitors and achieve a higher profitability on their Internet investments.
Webanalys was established in 1997 as the first Swedish company to offer search engine marketing services. In July 2005 Webanalys was acquisitioned and is now part of Aegis Group Plc, a global media and communications company based in London.
Current clients include:
Vattenfall, Trygg-Hansa, SIF, BOSCH
Recent projects include Q-Med´s upcoming websites www.Restylane.com, www.Deflux.com and www.Zuidex.com.
For more information about Webanalys and our search engine marketing services, please contact:
Mikael Rytterstam, Sales & Marketing Manager
Tel: 08 566 155 95
mikael.rytterstam@Webanalys.com
The New, New Thing
Desktop Robot“Billed as a desktop hobby bot, PLEN can roller skate for about 25 minutes on a single charge of his battery, kick balls by himself and knock your coffee all over your keyboard”
Creative
More at my blog:
http://digital-examples.blogspot.com/
A very well targeted ad for VW
The 9 – a Yahoo site sponsored by Pepsi providing a pick of the internet
Gaddafi – The Opera live in London this autumn
‘google’ is now officially a verb
“The latest edition of Merriam-Webster's Collegiate Dictionary includes "google" as a verb, among some 100 other new words that have officially made it into the American and English lexicon, reports the Associated Press. Merriam-Webster lower-cases the new dictionary entry”
Help write this newsletter – If you see anything interesting send it to me at:
dan.calladine@isobar.net & I promise that I do look at them.
Subscribe or unsubscribe – if you don’t want to get this email, or if you want to add colleagues to the subscriber list send me an email at the above address.
All stories archived at:
http://del.icio.us/DigitalNews
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
DISCLAIMER: The ideas and views contained herein are my own and not the views of Isobar International. You are free to agree or disagree, all feedback is welcome.
posted by Dan @ 3:55 AM
1 Comments:
At 2:56 AM ,
anthony said...
make an rss feed please!!!
anthony
glue london
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