People Call Us Goo Goo
Friday 14th December
Hello, and welcome to the newsletter.
Buried deep within the next four pages is the neatest fact you’ll learn this week – the content of the first ever text message sent. But to find that – in the spirit of a spoonful of sugar helps the medicine go down - you’ll have to wade through the other stuff, including the new OFCOM international communications report, the top 5 virals for 2007 (a relatively unscientific list), 10,000 Facebook applications, how to monetise your Facebook page, correlations between search position and awareness measures, why Google won’t crack China, Glue’s cycle ride to Lapland, and a Netflix for books.
Enjoy!
Market stats
Hooray – the new OFCOM International communications marketplace report is out
“This report considers levels of availability and adoption of communications services and how they are used by consumers in seven major countries (the UK, France, Germany, Italy, the US, Canada and Japan). Where data are available, we have also included Poland, Spain, the Netherlands, Sweden and Ireland in our analysis. Last year’s report showed the increasing significance of China in the global communications market. This year, we have expanded our research to include three other huge and fast-developing countries: Brazil, Russia and India.”
Follow the link to download the 250 page pdf for free
Virals
Top 5 virals of 2007
“Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times.
The top 5 viral-video ads:
Cadbury - Gorilla Drummer
Smirnoff - Green Tea Partay
Ray-Ban - Catch Sunglasses
Blendtec - Will it Blend?
Lynx/Axe – Bom chicka wah wah.”
Social Networks
There are now 10,000 apps on Facebook (reports Facereviews, a site dedicated to - um – reviewing Facebook Applications)
This is indicitaive of the engagement from the developer community and companies that look at facebook as a distribution, branding and engagement ecosystem. The velocity of new facebok applications does not appear to be slowing at all. This is for many reasons… not the least of which it is one of the most efficient ways to gain users online. Brands are increasingly realizing this huge benefit of facebook.
This means more options for users of facebook. The range of types of applications is mind boggling. This means that the competition to gain new users of an aplication is much more intense. Applications need to become much more creative and useful to keep users attention and keep their attrition rates down.
Making money with your Facebook profile
“It is probably against Facebook's TOS*, but slapping an affiliate banner on your profile page is fairly easy - get an account with a service such as LinkShare, register with a merchant program, grab an ad unit (a linked image), get MyHTML application (I think SuperWall would work, too, but I haven't tried), copy-paste the code, and you are in business. Similarly, you can embed a simple pixel-based traffic counter from a service like StatCounter.”
Bebo opens up it’s platform
The Open Media Platform makes it easy for you to create rich and engaging profiles within Bebo (we call these Channel Profiles) for each of your show or channel brands, and program them as you like. Bebo users who visit your Channel Profile can become a 'Fan', and thereafter receive notifications whenever you make available any new piece of content.
Thanks to Michael Badmin for the link!
Mobile
The SMS celebrates it’s 15th birthday in London
“Kevin Wood, CEO, Airwide said that he felt honoured to have in the room, the first sender and recipient of the first sms message “Merry Christmas” From those humble beginnings no-one could have know the impact it would have. Applications of SMS have exploded and fundamentally changed the way that the world communicates. 15 years seems like a long time - but if you put it in the context of the PC and Internet which had their births in the 1970s, we can see it’s still quite young. It is amazing how quickly this tech has become ingrained in what we do. Messaging volumes break records every day - currently 2 trillion worldwide. Britons send more than 1m per week.”
Search
Correlation between search and brand measures
“Using Honda as a test brand and "fuel-efficiency" as a brand attribute, the study focused on consumers early in the purchase process who had not yet selected a car model.
Among the key findings of the study:
Lift in brand affinity: Online consumers who saw Honda in the top ad placement and the top organic search result were 16 percent more likely to think of Honda as a fuel efficient car than when the automaker's brand didn't appear on the page at all.
Lift in brand recall: Online consumers were 42 percent more likely to recall Honda if the company appeared in both the top ad placement and the top organic search result, rather than just the top organic listing.”
Google ‘will never crack China because the Chinese can’t pronounce it’
“``G-O-O-G-L-E is not a normal Chinese spelling and people don't pronounce it right,'' Kai-fu Lee, Google's president for Greater China, said in a Nov. 30 interview in Beijing. ``Most people call us `go go.''' “
Great website for the Danish agency Wibro Duckert & Partners
“This site has only few frames with simple content linking to google and letting others tell the story through the links higgest ranked by google. Perhaps some of the competitors buys some ad words on this soon?”
Thanks to Pernille Fruensgaard for the link from her blog – check out the full post:
MSN
MSN starts serving mobile ads in the US
“This week display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal.
The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition.
ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones," according to InformationWeek.”
MSN buys Multimap
“Multimap was used extensively between 2000 and 2005 to map out trips in the UK and Europe, but has since seen competition from Google Maps.
Microsoft plans to use Multimap to compete with Google's search services and collect more online and mobile advertising, reports the International Herald Tribune.”
The New, New Thing
Demographic overlays for Google Maps
Including
“A really cool mash-up (pictured above) of Google Maps and US Census (2000) data.
Analygis's tool that works a bit differently but uses the same information
Retail marketplace data package from ESRI.”
Christmas Shopping
Everything cool is now sold out…
Creatives
More at my blog:
http://digital-examples.blogspot.com
Let’s go to Lapland
Watch the Glue people do a sponsored bike ride online
Very nice new Mercedes site
Elf Yourself for OfficeMax
Thanks to Benoit Radenne for the link!
PensionBook
Ho ho!
Funny Korean Broadband ads
Thanks to Christina Buck for the link!
Fiendish but addictive travel game
& finally
Paperspine – like Netflix, but for books – is this a very good or a very bad idea..?
“For a monthly cost of $9.95 and up + postage, you can get two or more books out at a time.”
Help write this newsletter (please!) – If you see anything interesting send it to me at:
dan.calladine@isobar.net & I promise that I do look at them.
Subscribe or unsubscribe – if you don’t want to get this email, or if you want to add colleagues to the subscriber list send me an email at the above address.
All stories archived at:
http://del.icio.us/DigitalNews
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
DISCLAIMER: The ideas and views contained herein are my own and not the views of Isobar Global. You are free to agree or disagree, all feedback is welcome.
Hello, and welcome to the newsletter.
Buried deep within the next four pages is the neatest fact you’ll learn this week – the content of the first ever text message sent. But to find that – in the spirit of a spoonful of sugar helps the medicine go down - you’ll have to wade through the other stuff, including the new OFCOM international communications report, the top 5 virals for 2007 (a relatively unscientific list), 10,000 Facebook applications, how to monetise your Facebook page, correlations between search position and awareness measures, why Google won’t crack China, Glue’s cycle ride to Lapland, and a Netflix for books.
Enjoy!
Market stats
Hooray – the new OFCOM International communications marketplace report is out
“This report considers levels of availability and adoption of communications services and how they are used by consumers in seven major countries (the UK, France, Germany, Italy, the US, Canada and Japan). Where data are available, we have also included Poland, Spain, the Netherlands, Sweden and Ireland in our analysis. Last year’s report showed the increasing significance of China in the global communications market. This year, we have expanded our research to include three other huge and fast-developing countries: Brazil, Russia and India.”
Follow the link to download the 250 page pdf for free
Virals
Top 5 virals of 2007
“Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times.
The top 5 viral-video ads:
Cadbury - Gorilla Drummer
Smirnoff - Green Tea Partay
Ray-Ban - Catch Sunglasses
Blendtec - Will it Blend?
Lynx/Axe – Bom chicka wah wah.”
Social Networks
There are now 10,000 apps on Facebook (reports Facereviews, a site dedicated to - um – reviewing Facebook Applications)
This is indicitaive of the engagement from the developer community and companies that look at facebook as a distribution, branding and engagement ecosystem. The velocity of new facebok applications does not appear to be slowing at all. This is for many reasons… not the least of which it is one of the most efficient ways to gain users online. Brands are increasingly realizing this huge benefit of facebook.
This means more options for users of facebook. The range of types of applications is mind boggling. This means that the competition to gain new users of an aplication is much more intense. Applications need to become much more creative and useful to keep users attention and keep their attrition rates down.
Making money with your Facebook profile
“It is probably against Facebook's TOS*, but slapping an affiliate banner on your profile page is fairly easy - get an account with a service such as LinkShare, register with a merchant program, grab an ad unit (a linked image), get MyHTML application (I think SuperWall would work, too, but I haven't tried), copy-paste the code, and you are in business. Similarly, you can embed a simple pixel-based traffic counter from a service like StatCounter.”
Bebo opens up it’s platform
The Open Media Platform makes it easy for you to create rich and engaging profiles within Bebo (we call these Channel Profiles) for each of your show or channel brands, and program them as you like. Bebo users who visit your Channel Profile can become a 'Fan', and thereafter receive notifications whenever you make available any new piece of content.
Thanks to Michael Badmin for the link!
Mobile
The SMS celebrates it’s 15th birthday in London
“Kevin Wood, CEO, Airwide said that he felt honoured to have in the room, the first sender and recipient of the first sms message “Merry Christmas” From those humble beginnings no-one could have know the impact it would have. Applications of SMS have exploded and fundamentally changed the way that the world communicates. 15 years seems like a long time - but if you put it in the context of the PC and Internet which had their births in the 1970s, we can see it’s still quite young. It is amazing how quickly this tech has become ingrained in what we do. Messaging volumes break records every day - currently 2 trillion worldwide. Britons send more than 1m per week.”
Search
Correlation between search and brand measures
“Using Honda as a test brand and "fuel-efficiency" as a brand attribute, the study focused on consumers early in the purchase process who had not yet selected a car model.
Among the key findings of the study:
Lift in brand affinity: Online consumers who saw Honda in the top ad placement and the top organic search result were 16 percent more likely to think of Honda as a fuel efficient car than when the automaker's brand didn't appear on the page at all.
Lift in brand recall: Online consumers were 42 percent more likely to recall Honda if the company appeared in both the top ad placement and the top organic search result, rather than just the top organic listing.”
Google ‘will never crack China because the Chinese can’t pronounce it’
“``G-O-O-G-L-E is not a normal Chinese spelling and people don't pronounce it right,'' Kai-fu Lee, Google's president for Greater China, said in a Nov. 30 interview in Beijing. ``Most people call us `go go.''' “
Great website for the Danish agency Wibro Duckert & Partners
“This site has only few frames with simple content linking to google and letting others tell the story through the links higgest ranked by google. Perhaps some of the competitors buys some ad words on this soon?”
Thanks to Pernille Fruensgaard for the link from her blog – check out the full post:
MSN
MSN starts serving mobile ads in the US
“This week display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal.
The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition.
ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones," according to InformationWeek.”
MSN buys Multimap
“Multimap was used extensively between 2000 and 2005 to map out trips in the UK and Europe, but has since seen competition from Google Maps.
Microsoft plans to use Multimap to compete with Google's search services and collect more online and mobile advertising, reports the International Herald Tribune.”
The New, New Thing
Demographic overlays for Google Maps
Including
“A really cool mash-up (pictured above) of Google Maps and US Census (2000) data.
Analygis's tool that works a bit differently but uses the same information
Retail marketplace data package from ESRI.”
Christmas Shopping
Everything cool is now sold out…
Creatives
More at my blog:
http://digital-examples.blogspot.com
Let’s go to Lapland
Watch the Glue people do a sponsored bike ride online
Very nice new Mercedes site
Elf Yourself for OfficeMax
Thanks to Benoit Radenne for the link!
PensionBook
Ho ho!
Funny Korean Broadband ads
Thanks to Christina Buck for the link!
Fiendish but addictive travel game
& finally
Paperspine – like Netflix, but for books – is this a very good or a very bad idea..?
“For a monthly cost of $9.95 and up + postage, you can get two or more books out at a time.”
Help write this newsletter (please!) – If you see anything interesting send it to me at:
dan.calladine@isobar.net & I promise that I do look at them.
Subscribe or unsubscribe – if you don’t want to get this email, or if you want to add colleagues to the subscriber list send me an email at the above address.
All stories archived at:
http://del.icio.us/DigitalNews
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
DISCLAIMER: The ideas and views contained herein are my own and not the views of Isobar Global. You are free to agree or disagree, all feedback is welcome.
posted by Dan @ 11:18 AM
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